In the age of digital trade show marketing, industry conventions have to use new technology to get the attention of attendees. More importantly, technology makes it easier to generate leads, develop customer relationships and boost the company’s visibility. With the right techniques, businesses can prepare for a profitable trade show.
Tech industry trade shows have become as synonymous with America as apple pie, the Ford Mustang and funny signs at professional wrestling events. Seems like every other month a swath of conference-goers hail from all over to gawk and fidget with the latest offerings. If you happen to be representing one of these companies, you’ll want your booth to stop ‘em in their tracks, make ‘em drop their high-tech popcorn and gaze in amazement at your presentation. Here are five examples of excellence in tech industry booth design to inspire you: