Banner Stands Buyer’s Guide
It takes a lot to stand out on the convention floor. Banner stands are a great option for many exhibitors.
The next time you walk through a bustling convention center, pay attention. Which booths attract the most attention and why? You may immediately notice charismatic promoters and free handouts, but oftentimes the underlying key to a booth’s appeal is at the subconscious level. Crowds naturally congregate around the displays that welcome passersby with eye-pleasing graphic design and high-quality marketing materials.