Being present at a trade show puts you directly in contact with your customers. There is no better way to communicate with potential customers than to be directly in front of them with face to face interaction. Even then, your marketing skills are put to the test.
You want to do something that draws a crowd to your trade show booth and make sure they see you and are interested in what you have to offer. How can you be sure to draw the attention of potential customers?
A great display booth can make all the difference. Today, we will present a few tips and trick to have a high quality convention booth display at your next trade show that draws in customers.
Eye Catching Graphics – Obviously, if you have a convention booth display, there will be a lot of people around you with the same goal, to draw attention. The best way to do this is with graphics that stand out. Use high-resolution images and graphics to give you a great exhibit design. Use pop-up displays, banners, booth wraps, tabletop displays, large-format posters, and even backlit signage to catch attention. Remember to use bold images and large font that is easy to read so people attending the trade show can read it from across the show floor.
Customization – You won’t stand out if you don’t add some customization to your trade show display in some way. Include the name of the show you are attending. Adjust the copy and images of your displays for the event and the audience expected to attend. Make changes to promotions you offer based on your audience. The goal is to make each show you attend a little unique so a new audience gets drawn to you.
Drive Attendance – If you are making a trade show appearance soon, promote it by using direct mail. Print flyers and include personalized URLs so people can easily make appointments, register for events, or claim incentives.
Present Measurables – Once you are set up and a trade show begins, how can you track if you are having success? Give out promotion codes, scan barcodes for promotions, or give out business cards to track the attendance at your booth. This will help you not only see how well you did at a specific show but also which marketing methods worked the best for you.
Follow Up with Contacts – Once you have connected with an attendee at a trade show, don’t forget about them. Follow up with them shortly after the trade show to see if there is the potential for business. You put in the work to get them to visit your convention booth display, so don’t let them just walk away without attempting more contact.
Get ready for your next trade show with all the materials you need from TradeShowPlus. At any trade show, you only have one chance to make a great first impression and stand out from the crowd to draw people to your business. Whether it is an elaborate booth design or a simple portable trade show display, we have what you need to put together a great exhibit.
With trade show display products ranging in size and style, you can have a unique set-up at your next trade show with our selection and ability to customize for any business. We want to make your trade show exhibiting experience a great one with the right products to help you gain an audience.
With our goal being the highest quality and most up-to-date selection, we have spent 16 years in the industry to build our expertise, so you can rely on TradeShowPlus to not only provide you with a quality product, but also the knowledge and advice to select the right product for you. Our collection of custom modular displays comes in a variety of styles from the most cutting-edge in the industry to traditional displays.
In addition, we know how important display accessories can be. If you need hanging structures, retractable banner stands, lighting solutions or anything else to compliment your display, we have you covered.
We also want to make uploading your custom artwork quick and easy. You will find that checkout is easy to navigate and that it is easy to relay the customization you want for your convention booth display. Our in-house graphics team specialized in designing for large 3D trade show display surfaces, so you can trust us to give you the finest graphics that are sure to stand out.
So get ready to stand out at your next trade show with the supplies, materials, displays, and customization options from TradeShowPlus. We are dedicated to every order so you can create a lasting impression with your audience at your next trade show event. Browse our products and get yours, today!
Although trade shows are great for bringing attention to your brand, we all know how hard it can be to encourage your prospect to go ahead and make a decision. Creating a sense of urgency can be hard when it comes to trade shows because you’re forced to have a face-to-face conversation rather than adding a simple “sign up today” at the end of your sentence. If you’re not sure how to create a sense of urgency without seeming like the overly pushy salesperson, here are some ways to get your prospect to make a decision then and there:
Even though it may take a bit of time, getting to know your prospect will give you the upper hand in the long run. By getting to know where your potential customers’ work, what they’re looking for, and why they could be interested in your product or service, you’ll be able to cater your pitch directly toward their needs. The key to getting people to make a decision about your product quickly is to create a solution to their problems. In order to get an idea of what they’re looking for and need, you’re going to need to get a good sense of who they are. A strong start almost always guides the way to a sure-fire sell.
When you’re preparing for your sales pitch, it’s always good to be conscious of the language you’re using. To ensure you’re not being too pushy and artificial, stay away from phrases such as “now” and “today.” Although those are great for creating urgency on limited time offers, simply telling potential customers that they should buy today may come off sounding a little too pushy.
Instead of using commanding words, it’s better to use phrases that create a sense of urgency for the customers to solve their specific problem. Altering your language to focus on helping them solve their problems faster rather than simply trying to sell your product will undoubtedly create a sense of trust as well as urgency. With this tactic, they’ll see you more as someone there to help rather than sell.
People trust real-life experiences more than an overly rehearsed sales pitch. One of the best ways to get people to make a decision fast is by incorporating any real-life experiences (either of your own or someone you know) that relate to their situation.
Let’s say a customer is concerned about buying an automated vacuum because he or she owns a dog or cat. However, you have a friend who owns a dog who also shared the same concern and had no problem at all. In fact, the friend of yours actually had a great experience because it ended up doubling as a toy. Stories like these are great to mention not only because it shows the customer that you understand the concern, but it also debunks any doubts he or she may have in a more realistic manner compared to simply stating facts.
The truth of the matter is that people like to feel as though their concerns are taken into consideration. Using the experiences of past customers, friends or even yourself can help erase any doubts or concerns they may have about the product or service and how it may effect their personal lifestyle. When it comes to making a quick decision, relatability is a big way to get the customer to really delve into trying your product.
No matter how well your sales pitch may have gone, it can still be tough to see what is going through the prospect’s mind. Slight nods and smiles can mean anything from “I’m ready to buy” to “I don’t believe a single thing.” To be completely sure of where the prospect stands, it’s nice to have an upfront, honest conversation about his or her thoughts on the situation.
If, for example, money is an issue, creating a custom payment plan will show the customer you are dedicated to truly helping him or her. You’ll often find that an easily fixable concern can stop the customer from making a quick decision. Being open and honest is one of the best ways to get things moving.
When it comes to making decisions, we all know how hard it can be to make a quick one. Big or small, any decision requires consideration; the more information, the better. In order to seal the deal with potential customers, put yourself in their shoes. Instead of focusing on your goal and your product, put yourself in a situation to help them fix their problems. Once you do that, the rest will flow naturally.
You’ve done months of preparation. You’ve drawn in the crowds. Your trade show setup looks great. And you’ve made it – at last – to the final day of the event. To put it lightly, you’re fading. While it may be tempting, don’t let yourself slow down on this last day when you’ve made it this far. If you don’t think the last day is worth much, think again – and read on to learn why it’s so important for you to keep up your hard work for just a little longer!
To put it short, you never know when that golden opportunity will strike – but it could very well be in the last five minutes of the last day of your trade show. So, follow these trade show tips and don’t give up the ship a minute too early, or you could miss out!
Trade shows and conventions can be a marvelous experience with the large number of booths, vendors, and merchandise available. Seeing these cool booths can motivate you to host a table booth of your own, but be careful to avoid committing these common mistakes and cliches. You don’t want your booth to become that booth with a negative rap. This can cause attendees to avoid your booth. Some people may even take their negative opinion of your booth online, perpetuating your booth’s bad name, warning others to avoid it. Here are the six most common clichés to avoid at your trade show booth.
Free Stuff Frenzy
Everyone loves free stuff, but not when it burdens them with useless clutter. Avoid handing out too much free stuff at your trade show booth, especially items that serve no use or purpose. Only give out one or two items at most. Limit your free gifts to simple and useful stuff like lanyards or tote bags, but skip out on keychains, plush toys, and rubber wristbands. Giving out large numbers of free products will also outshine your actual products available at your booth. You might find attendees stopping by your booth just to nab the free stuff and move on without taking a look at your actual products and services.
You don’t need loud music to get the attention of attendees if you are already presenting great and unique products and services at your booth. Often times, loud music drives away customers since they can’t discuss their opinions about your products with one another. They might have trouble focusing with a speaker blasting into their ears. Loud music also tends to be a conversation killer and customers won’t be able to ask your booth employees questions about the items for sale. Not only can loud music annoy, but it is often against trade show floor rules, and for a good reason. The trade show might even charge a fee for blasting ear-bleeding music.
Small Talk Chatter
It can be friendly and polite to chat with customers and answer their questions, but let’s cut to the chase. They know you are there to sell them products and services, so chatting them up with endless small talk can scare them away. Customers have a limited amount of time to shop and look through all the booths and vendors at the trade show, so they don’t want to spend too much time with someone that will talk their ear off about the weather or if they have seen any movies recently. Ask them one or two small talk questions, but make sure to quickly move onto the important topic at hand which is your products and merchandise. Maybe limit small talk to simple conversations like asking if they’re having fun at the trade show.
Trade shows may display booths with tons of gimmicks employed. Some of the time these gimmicks include spokesmen and women who know little about the products, services, or merchandise. Sometimes you might see them in costumes, often times irrelevant to the merchandise being sold. Skip these gimmicks since they can distract potential customers from your merchandise. Don’t hire jugglers, fire breathers, and especially female models. Even if the gimmick is relevant to your merchandise, it can still seem ridiculous. For example, everyone is laughing at the booth who hired a guy in a monkey suit handing out free bananas to promote their new banana scented body lotion.
Topical Theme Topper
You may be tempted to jump on a hype train or explosive trend, such as slapping a unicorn theme onto your financial counseling services booth because the new hit thing is unicorn themed products. In reality, these two topics are completely irrelevant to each other and end up falling flat or gimmicky. Be honest with your merchandise and services and avoid topical themes that have a shelf life. This may not be winning over potential customers. In fact, they might avoid your booth if it is sending a message not aligned with the company.
Logic Trumps Creativity
Each trade show will give vendors and booths a pre-determined amount of space, which is wonderful. They might help you set up or provide your booth with free tables and chairs for your employees. Make sure to utilize this space in an efficient and organized manner to ensure customers and attendees don’t get confused while they’re browsing. Avoid making your booth design and layout too complex, but also don’t make it too simple that it fails to catch the eyes of attendees. It should be well organized, attractive, and appealing. Avoid cluttering the space with fixtures and large signs, as this will cut into the space available for your products. Don’t go too crazy with rainbow banners and setting down products willy nilly. This will make it difficult for customers to find products and for your employees to search for them. Keep it simple, but not so simple that it is just a table with a plain black table cloth and a sign. A little effort and attention can go a long way!
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Simply setting up a booth at a trade show and expecting to achieve leads toward successful sales is a waste of time unless effort is put into attracting people to the booth, then engaging in meaningful discussion with them while there. The following are tips to assist you to persuade trade show attendees to stop at your booth and to remain long enough for you to get your message across.
1. Ask people what they need from you
When someone stops at your booth, they will have an interest in your business or your organization and will want to learn more. Discover what interests. Rather than explaining what your company does, ask them what they’re looking for. Listen carefully to their answers. Determine how best you can address their needs and explain to them clearly how you can do so, without any confusing or overly detailed industry jargon they may not understand. If it appears you cannot supply their needs, try finding a way in which you might be able to do so. You may come up with a solution that will work well, but which the inquirer had not considered.
2. Be personable in order to connect with the inquirer
Treat the person who approaches you as a friend or a neighbor rather than a potential client. Try to come across as someone that is relatable and welcoming. Above all, try to avoid coming across as a salesperson, desperate to sell your product or service at all costs. Try to come across rather as someone who is genuinely concerned about the inquirer’s needs and how you can be of assistance to that person.
3. Provide a sample or a demonstration of your service or product
To attract people to stop by your booth and talk to you, it helps to have a free sample relating to your product or service that you can hand to them. As you hand it to them, or as they take it from your booth, engage them in conversation by asking how they might use the product or what they think of it. A demonstration tends to attract trade show goers, too. Once you have a small group of people watching the demonstration, it encourages others to stop by, too.
4. Anticipate people’s questions
Consider what people might want to know about your product or service. They might wonder, for example, how well it works, how much it costs, or what it can achieve. Make sure that you know your product or service so well that you can answer any question immediately. The last thing you want is to look flustered when a question arises and you do not know the answer or have to consult someone else at the booth to ascertain it.
5. Keep products always on display
If you provide a number of different products or provide a variety of services, make sure that people passing by your booth will be able to see them. Some attendees might be looking for a specific product or service; if they do not see it at your booth, they will assume you do not provide it.
6. Invite people to interact with your products or displays
You might want attendees to try out a product that you offer; people can connect with interaction more so than what they hear or see. If such interaction is not possible because of the nature of your product or service, consider a brief quiz with a prize, a contest or similar tactic that will enable them to interact in some way with your product or service.
7. Build a booth with a theme
Relate your booth in some way with your business. It might be by using the colors on your logo, models or pictures of your product or service, or an attractive design. Above all, your booth should represent the nature of your business and look different from those around it. A booth for a bank, for example, clearly should look different from that of a business that provides clowns for children’s parties.
8. Look professional
Although casual dress is accepted in most workplaces, it always helps to dress respectfully when representing your company at a trade show, particularly if you have a business or service that provides professional services, such as financial consulting or legal services.
Dress up rather than down and prove to attendees you mean business!
There are plenty of ways to generate interest at a trade show booth, but video is a top choice. Discover the many benefits of using videos to attract eyes and make an impression both before, during and after the trade show.
It Generates Interest
A video can generate interest in advance of the trade show itself. Once the video is made, it can be shared through email contacts or social media. If trade show attendees see the video in advance, they are more likely to make their way to the booth to learn more. Videos can also roll in advance of a live presentation as a way of piquing interest and drawing in a larger crowd.
Resonates with a Viewing Culture
For many people, certain mediums are preferable to others. In today’s world, viewing videos is largely preferable to verbal speeches or to written text. Hundreds of millions of people watch videos online each and every day, and doing so is familiar to them. It also initiates communication, which means that people can watch the video then interact with a presenter at the trade show booth.
Videos Can Be Creative
Another great benefit of using videos at a trade show booth is the opportunity to be creative. The traditional dynamic of a trade show booth can be static. For frequent attendees and those within certain industries, particular trade show booths run the risk of repeating information that has already been heard. The right video, however, can change that image entirely. Companies have the opportunity to be creative and empower their brand with videos, and it can add plenty of flair and excitement to an otherwise ordinary booth.
Embraces Modern Technology
Many companies want to embrace a progressive and tech-savvy image. One of the ways to showcase that a business is on the cutting edge is to use implement effective marketing techniques. There are plenty of ways to do that, and video is a prime example. Ensure the video is in a position to resonate with viewers with a high production value. This also highlights professionalism and ensures that the video accurately represents the modern nature of the business.
Videos are Eye-Catching
A major goal of many trade show booths is to attract visitors and attendees. Videos can attract people in even the busiest of environments. At a trade show, there is a lot of competition for attention. With so much to see, a video can set your booth apart from your competitors and neighboring booths.
Great Source of Entertainment
Videos are an excellent marketing tool, and they can be educational, in addition to being a lot of fun! A fun video can shake up the typical trade show routine, add some visual interest and make the booth a more appealing place to visit.
Clearly, there are many benefits to using video at a trade show booth. Videos can be entertaining, eye-catching and creative. They also resonate with the viewing culture, embrace modern technology and generate interest. Increase brand awareness with a video that speaks to your guests and trade show attendees!