Millennials are defined as the generation of people born between the early 1980s and mid-1990s. Naturally, this generation is getting older and already make up a significant portion of today’s workforce. It is only logical, then, to factor in millennial tendencies and preferences when strategizing your next trade show event in order to capture this growing audience.
The majority of millennials report being more comfortable with online interactions than with in-person meetings when speaking to people they don’t know. When it comes to trade shows, including this piece of information in your overall strategy can make or break your business’ success at the event. Regardless of your industry, attracting millennials to your booth is a matter of pertinence – and with these tips, it is possible for any business.
Whether you’re selling brooms or software, you’ll want to include an interactive digital component in your trade show display when you target millennials. While generations of the past judged a business largely on the faces smiling back at them from the other side of the table, today’s digital natives are looking less at those faces and more at the screens around them as they decide whether to stop and learn more or keep walking.
Creating the opportunity for passersby to engage with your product – or a simulation of it – within the digital realm will improve the likelihood that you’ll catch their attention to check out what you have to offer, and perhaps strike up a conversation with you about it. (Or, more likely, they’ll take a snap of themselves at your booth for their friends to admire.)
If this isn’t an option for you, there are a few simple features you can offer within your booth:
Updating visual content across your social media channels should be on your radar all the time – but during a trade show, it should be a top priority. Your young audience will be tuned in to everything you do there, and it’s a surefire way to get more people talking about your brand. No matter how many business cards you hand out, it will be hard to reach the same number of eyes as you have the potential to on social media.
Keep each one of your channels up-to-date with fun photos of the event, information about upcoming event activities or presentations, and competitions to engage your audience. Creating a simple, customized hashtag will also allow the word to spread. And don’t forget to include the overall trade show hashtag in all your posts, too!
The word networking makes many people cringe, regardless of their generation. And we’ve just covered the fact that millennials would rather interact digitally than in person. However, trade shows are largely about those face-to-face interactions, whether with peers or industry experts, and millennials know that as much as anyone else. That’s why hosting an event to facilitate these discussions will bring your business to top of mind and distinguish you from the sea of other booths.
Go as basic or creative as you’d like, whether you host a cocktail party or a craft making workshop (ideally, choose something that relates to the trade show’s focus). But offering a forum to facilitate discussion is going to create a literal buzz around your booth – and interest in your business, too!
When it comes to creating a trade show strategy, are you already marketing to millennials? If so, what are you doing? We’d love to hear in the comments below!
Trade shows are an excellent way to connect with your audience and raise awareness about your business. We know that with the right booth, message, staff and materials, your brand can rule the show. But what if your impact could stretch beyond the confines of the trade show time frame? Now, with social media, the potential to make waves at your next trade show is bigger than ever. This guide will show you how to maximize the impact of your trade show marketing through social media, from before it has even started to well after the booths come down, by using the right strategies and techniques.
The most successful brands at trade shows achieve the most interactions and impressions by driving traffic to their booths. Give your potential customers plenty of time to get excited and plan for your trade show. In the weeks leading up to the event, activate your social media channels to generate as much buzz as possible. Create a public Facebook event announcing your presence at the show and highlighting some of the exciting new products you will be featuring. As the day draws closer, post on all social media channels regularly to give your customers a preview of what’s to come. Many trade shows now have their own event hashtag, so be sure to include that in all of your posts along with your company hashtag.
Finally, scrounge through your staff for the secret moviemaker and ask that person to create a teaser video about the product you’ll be showcasing at your event. Only do this if you have enough time – releasing a poorly made video will give customers a poor impression of your brand and have the opposite effect that you want it to. Make the video exciting, but keep it short so that it’s social media friendly and easy for your audience to share with friends.
You’ve put in the time, money and effort to make your showing successful – now share it! Snapchat is a superb medium for posting live photos and videos of your booth, your product and your happy customers leaving with a purchase. This is also a great opportunity to ask your customers to give a short testimonial explaining why they’re excited about your product and share it with your followers (be sure to get their permission before you post).
Trade customer involvement on social media for a giveaway. Consider giving a small prize (maybe a coupon to purchase branded swag) to each customer who checks in on Facebook and lets their friends know they’re at your booth. If you don’t have time to throw together enough prizes for every consumer, purchase one big prize that will really excite attendees, and offer entrance in a raffle for one post about your product or event. When you announce the winner of the raffle, be sure to live stream the excitement on Facebook and Instagram!
Let your audience relive the excitement on your company blog. Include the videos, photos and positive customer feedback you collected at the show. Aim to follow up with customers who attended, and encourage those who did not make it to prioritize attending your next event. This is a great opportunity to utilize that Facebook event you created back before the show – post a link to your blog on the event wall to get maximum exposure to a relevant audience and drive traffic to your website. Be sure to include links to purchase your product online, if possible.
With these social media marketing strategies, you can turn an event that takes a few hours into a month-long (or longer!) promotional campaign at little cost to your company. Follow our blog for more trade show tips, including this guide to giveaways, and leave your ideas in the comments!
Trade shows offer a spectacular opportunity to get your business and message out into the public conscience. These events give you an incredibly personal way to interact with heavy users of your product category as well as influential voices within your industry. Having a promotional product giveaway at one of these trade shows is an even better way to capitalize on the attention you will already be receiving at the event. However, not all giveaways are created equal, and a poorly executed giveaway could be a waste of your marketing budget. There are a few simple things you can do before announcing your giveaway that are sure to generate the success and return on investment you are seeking.
Like any other sort of promotional spending, you want to make sure that whatever you are investing money in will have a tangible and measurable return on investment, whether in terms of company awareness, leads or actual sales. Fortunately, giveaways can be some of the cheapest promotional activities when compared with other marketing activities like traditional advertising. However, giveaways also represent a very special challenge when it comes to quality perceptions of your company. You don’t want to offer a giveaway item that is cheap as a way to save money. Even if the item is a fully functioning and quality prize, your audience will develop the perception that your company is cheap because you did not offer a more expensive item to give away. Further, you don’t want to give away a big-ticket item so expensive that the number of customer actions necessary to receive a return on investment is unrealistic.
As with any promotional activity, you will want to define who you are trying to reach with your giveaway as early as possible in order to tailor the event to them. You also want to make sure that whatever item you decide to give away is both relevant to what your company does and something your audience would actually want. So, for example, if you are a plumbing company giving away the brand-new iPhone at a trade show, you will definitely attract a huge audience who want the phone, but as soon as the giveaway is over, nothing about a new iPhone is going to make your audience remember your company or why they should become your customers. Vice versa, if you are giving away free plumbing parts, you aren’t going to attract a very big audience, no matter how closely related to your business these items are.
Goals and Measurement
Probably the most important piece of the tradeshow giveaway puzzle is identifying the specific goals you are trying to meet with this giveaway and the related ways that you will track these goals. You can’t begin to track and measure success if you haven’t defined what success looks like. Your goals might be to create greater awareness of your company within your desired audience and generate more leads for your products, or your goals could simply be direct sales. Whatever your goals are, you need tools both at the event and beyond that will track these metrics. These tools could be things like social media, web analytics, business reviews or a noticeable incremental sales lift after the giveaway.
As we said earlier, a trade show giveaway can be a truly valuable promotional tool and one that can provide an amazing return on investment if executed properly. If you are able to keep these three tips in mind when planning your next one, you are sure to see the success of your giveaway reflected in the increasing success of your business – and will gain a reputation for having the best trade show giveaways around. For all other trade show and promotional materials needs, TradeShowPlus, Inc. has your back.
Getting the word out about your business can be difficult and often very confusing in today’s competitive landscape. Trade shows are often the perfect opportunity to reach an invested audience. While most trade shows take place indoors, there are a number that happen outside (weather permitting). Obviously, you want every penny you spend on promotion to have a measurable return on investment – and if you’re participating in an outdoor trade show, you’ll want display solutions to match the location. Fortunately, there are a number of outdoor trade show displays to effectively promote your company’s message and create new customers. Below are our top five favorite custom outdoor banners – whether for trade shows or for a carnival or fair.
When it comes to getting your message out, bigger is usually better. The ability to catch and keep potential customers’ attention is priceless, and there is no better way to achieve this than with a traditional outdoor banner wall. Due to its sheer size, the banner wall guarantees the undivided attention of whoever happens to be passing by. Additionally, its large surface area allows you more space to get creative with your visuals and messaging. An outdoor banner wall is truly one of the most versatile outdoor solutions there is, and a valuable investment in the future profitability of your organization.
If you are looking to get your company’s message out in a more subdued yet still effective way, then we highly recommend a telescopic flagpole banner. The primary advantage of this sort of outdoor display is that it is incredibly mobile and easy to work with while still gathering a lot of attention. Flagpole banners continue to be incredibly popular due to their lightweight design and the ease of changing out the creative.
Another popular outside display option – the Ace A-frame Display – is perfect for businesses like restaurants and bars or any business that receives a large volume of foot traffic. These displays are not only effective, durable, customizable and easy to set up – they also create a warm and inviting atmosphere for anyone who might be walking by your business. These displays function more like an invitation to potential customers to come in and see your business – or your business’ booth if you’re at a trade show – which makes them a valuable investment for getting your message out as well as building a positive company perception in your community.
A truly unique outdoor display option, the Outdoor Angled Brandcusi is a popular display solution that is sure to set your business apart from the rest. Due to its unique shape and equally captivating graphics, the Brandcusi guarantees attention and will deftly get the word out about your business. These displays are also known for their durability and easy upkeep, making them a great promotional investment for the long term.
Finally, another popular and fun outdoor display solution is the very famous Air Dancer. The ultimate choice in fun and attention-grabbing outdoor displays, Air Dancers make a perfect addition to the promotion efforts of any company looking to create a fun and playful brand perception. Available in many size options, Air Dancers guarantee your organization is seen as light-hearted.
While there are a plethora of outdoor display options out there that you can use for your business, we hope this list of the most popular solutions was a helpful resource on what types of outdoor displays are being used most and for what kinds of businesses. Along with these popular options, TradeShowPlus has a massive line of other outdoor display options that can be customized for any sort of business and whatever individual needs you may have. Which one is your favorite?
As you plan out your next trade show, keep in mind some of the giveaways that you plan on using. While company-labeled pens and business cards have been the standard offering for decades, there are alternatives that you can use. Unique trade show giveaways help to promote your company and generate leads. If the item has a high value, attendees are more likely to keep the item and see your business’s name or phone number regularly. When designed correctly, giveaways can boost your brand awareness, increase leads and educate customers about the business.
In the age of digital trade show marketing, industry conventions have to use new technology to get the attention of attendees. More importantly, technology makes it easier to generate leads, develop customer relationships and boost the company’s visibility. With the right techniques, businesses can prepare for a profitable trade show.
Trade shows are the ultimate time to showcase what your business has to offer and attract new leads. Unfortunately, the amount of effort it takes to put on an exhibition often leaves a large carbon footprint. When you decide to minimize trade show waste by going digital, not only do you show consumers that you care about the environment; you also streamline the process of accruing new business. Read on to find more benefits of going paperless.
At a trade show, your business’s success is largely dependent on having interesting giveaway products. An effective handout is one that has a prominent logo, is interactive and will encourage your customers to reach out to you at some point.