In the age of digital trade show marketing, industry conventions have to use new technology to get the attention of attendees. More importantly, technology makes it easier to generate leads, develop customer relationships and boost the company’s visibility. With the right techniques, businesses can prepare for a profitable trade show.
Trade shows are the ultimate time to showcase what your business has to offer and attract new leads. Unfortunately, the amount of effort it takes to put on an exhibition often leaves a large carbon footprint. When you decide to minimize trade show waste by going digital, not only do you show consumers that you care about the environment; you also streamline the process of accruing new business. Read on to find more benefits of going paperless.
Each year, companies have a limited amount of time and money that they can spend on trade shows. By calculating ROI metrics for each trade show, businesses can figure out the events that bring them the best return on their investment. While many companies target larger events, small trade shows can be excellent opportunities for finding new customers. The main goal is to look for the number of leads, connections and customers that come from a specific event. Afterward, companies can calculate the amount that each lead or sale cost them to obtain.
Planning a trade show demands serious organizing chops. There are numerous marketing and logistical processes to undertake, most with multiple steps, and many occur at the same time. How confident are you that your resources and people can be put into lock-step to determine your goals and achieve them during and after a show?
No matter your level of experience running shows, seeing the big picture from the start can be a huge help. In fact, we consider it an essential factor for running a show that provides a clear Return On Investment. Follow along with the companion piece to our Ultimate Trade Show Planning Timeline infographic and make your next show the best yet!
Our trade show planning infographic dives deep into the ideal timeline for running a successful show, including every step for planning an optimal presence. Need more info on our process? Check out the Ultimate Trade Show Planning Guide for expanded notes about each step!
With 2016 already underway, it’s time to plan for this year’s trade shows. From budgeting to creating logistical plans, individuals can begin preparing for trade show success months in advance. By performing an annual trade show performance review and updating your plans, you can incrementally increase performance through iteration. These tips are designed to make sure your next year’s shows run better than ever. Without further adieu, here are some key tips for planning a trade show in 2016.