With so many items to ship before a trade show, it can be challenging to complete everything in time. Exhibitors often have in-booth advertising, brochures, booth linens and swag to ship to the trade show. To make sure that everything arrives in time, start planning the logistics of your trade show in advance. Meticulous management is necessary to make sure that all of the display components arrive on time for the start of the show.
Each year, companies have a limited amount of time and money that they can spend on trade shows. By calculating ROI metrics for each trade show, businesses can figure out the events that bring them the best return on their investment. While many companies target larger events, small trade shows can be excellent opportunities for finding new customers. The main goal is to look for the number of leads, connections and customers that come from a specific event. Afterward, companies can calculate the amount that each lead or sale cost them to obtain.
With 2016 already underway, it’s time to plan for this year’s trade shows. From budgeting to creating logistical plans, individuals can begin preparing for trade show success months in advance. By performing an annual trade show performance review and updating your plans, you can incrementally increase performance through iteration. These tips are designed to make sure your next year’s shows run better than ever. Without further adieu, here are some key tips for planning a trade show in 2016.