At a trade show, your business’s success is largely dependent on having interesting giveaway products. An effective handout is one that has a prominent logo, is interactive and will encourage your customers to reach out to you at some point.
For the best leads and networking at trade shows, business owners have to focus on technology-based solutions. New applications and devices make it even easier to collect information from participants. By using the following technology-based ideas, marketers, business owners and trade show attendees can generate leads efficiently.