Author Archives: charleseckert

Bycharleseckert

Nurture Show Leads with Facebook Custom Audiences

By the team you reach the end of a trade show appearance, you and your fellow exhibitors will hopefully have gathered a plethora of leads for your organization in the form of business cards or electronically exchanged contact information. Now that the show is over, what should you do with all those email addresses? Filing them away in a digital rolodex means they could be easily forgotten, and simply adding those leads to an email newsletter may or may not result in an increase in subscribers.

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Bycharleseckert

Must-Have Objectives for Your Next Trade Show

You might go to the same trade show every year, but there’s no reason each visit can’t be more beneficial for your business than the last. For your trade show to be a success, you have to set objectives that are quantifiable. Goals help you focus the way you design, participate and implement your exhibit. It ensures that you gain a return on your investment and maximizes your brand’s exposure.

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Bycharleseckert

Banner Stands Buyer’s Guide

It takes a lot to stand out on the convention floor. Banner stands are a great option for many exhibitors.

It takes a lot to stand out on the convention floor. Banner stands are a great option for many exhibitors.

The next time you walk through a bustling convention center, pay attention. Which booths attract the most attention and why? You may immediately notice charismatic promoters and free handouts, but oftentimes the underlying key to a booth’s appeal is at the subconscious level. Crowds naturally congregate around the displays that welcome passersby with eye-pleasing graphic design and high-quality marketing materials.

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Bycharleseckert

Trade Show Shipping & Logistics 101

With so many items to ship before a trade show, it can be challenging to complete everything in time. Exhibitors often have in-booth advertising, brochures, booth linens and swag to ship to the trade show. To make sure that everything arrives in time, start planning the logistics of your trade show in advance. Meticulous management is necessary to make sure that all of the display components arrive on time for the start of the show.

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Bycharleseckert

How to Choose Trade Show Giveaways Your Audiences Will Love

As you plan out your next trade show, keep in mind some of the giveaways that you plan on using. While company-labeled pens and business cards have been the standard offering for decades, there are alternatives that you can use. Unique trade show giveaways help to promote your company and generate leads. If the item has a high value, attendees are more likely to keep the item and see your business’s name or phone number regularly. When designed correctly, giveaways can boost your brand awareness, increase leads and educate customers about the business.

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Bycharleseckert

The Ultimate Trade Show Planning Checklist

If you’ve followed along with our trade show planning infographic or ultimate trade show planning guide, you already have a great idea of the trade show planning process and when you should be tackling each step. It’s easier to keep track of your steps and collaborate with your fellow planners, though, when you have a physical list to reference.

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Bycharleseckert

Bring Your Trade Show Exhibit into the Digital Age

In the age of digital trade show marketing, industry conventions have to use new technology to get the attention of attendees. More importantly, technology makes it easier to generate leads, develop customer relationships and boost the company’s visibility. With the right techniques, businesses can prepare for a profitable trade show.

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Bycharleseckert

5 Tech Company Booths That Grabbed Our Attention

Tech industry trade shows have become as synonymous with America as apple pie, the Ford Mustang and funny signs at professional wrestling events. Seems like every other month a swath of conference-goers hail from all over to gawk and fidget with the latest offerings. If you happen to be representing one of these companies, you’ll want your booth to stop ‘em in their tracks, make ‘em drop their high-tech popcorn and gaze in amazement at your presentation. Here are five examples of excellence in tech industry booth design to inspire you:

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Bycharleseckert

Why You Should Go Digital at Your Next Trade Show

Trade shows are the ultimate time to showcase what your business has to offer and attract new leads. Unfortunately, the amount of effort it takes to put on an exhibition often leaves a large carbon footprint. When you decide to minimize trade show waste by going digital, not only do you show consumers that you care about the environment; you also streamline the process of accruing new business. Read on to find more benefits of going paperless.

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