Each year, companies have a limited amount of time and money that they can spend on trade shows. By calculating ROI metrics for each trade show, businesses can figure out the events that bring them the best return on their investment. While many companies target larger events, small trade shows can be excellent opportunities for finding new customers. The main goal is to look for the number of leads, connections and customers that come from a specific event. Afterward, companies can calculate the amount that each lead or sale cost them to obtain.
Planning a trade show demands serious organizing chops. There are numerous marketing and logistical processes to undertake, most with multiple steps, and many occur at the same time. How confident are you that your resources and people can be put into lock-step to determine your goals and achieve them during and after a show?
No matter your level of experience running shows, seeing the big picture from the start can be a huge help. In fact, we consider it an essential factor for running a show that provides a clear Return On Investment. Follow along with the companion piece to our Ultimate Trade Show Planning Timeline infographic and make your next show the best yet!
Our trade show planning infographic dives deep into the ideal timeline for running a successful show, including every step for planning an optimal presence. Need more info on our process? Check out the Ultimate Trade Show Planning Guide for expanded notes about each step!
With 2016 already underway, it’s time to plan for this year’s trade shows. From budgeting to creating logistical plans, individuals can begin preparing for trade show success months in advance. By performing an annual trade show performance review and updating your plans, you can incrementally increase performance through iteration. These tips are designed to make sure your next year’s shows run better than ever. Without further adieu, here are some key tips for planning a trade show in 2016.
Some of the best inspiration for trade shows comes from the exhibitors on trade show floors. But even if you make the rounds of shows relevant to your industry, there’s a whole world of exhibiting you’re missing out on.
This list rounds up our favorite 2015 trade show booths covering a slew of industries across the world. Featuring some of the best trade show booths we’ve seen in recent years, this list proves that the art of the show is alive and well. Dig into this list for ideas and inspiration for taking your trade show game to the next level.