As you plan out your next trade show, keep in mind some of the giveaways that you plan on using. While company-labeled pens and business cards have been the standard offering for decades, there are alternatives that you can use. Unique trade show giveaways help to promote your company and generate leads. If the item has a high value, attendees are more likely to keep the item and see your business’s name or phone number regularly. When designed correctly, giveaways can boost your brand awareness, increase leads and educate customers about the business.
If you’ve followed along with our trade show planning infographic or ultimate trade show planning guide, you already have a great idea of the trade show planning process and when you should be tackling each step. It’s easier to keep track of your steps and collaborate with your fellow planners, though, when you have a physical list to reference.
In the age of digital trade show marketing, industry conventions have to use new technology to get the attention of attendees. More importantly, technology makes it easier to generate leads, develop customer relationships and boost the company’s visibility. With the right techniques, businesses can prepare for a profitable trade show.
Tech industry trade shows have become as synonymous with America as apple pie, the Ford Mustang and funny signs at professional wrestling events. Seems like every other month a swath of conference-goers hail from all over to gawk and fidget with the latest offerings. If you happen to be representing one of these companies, you’ll want your booth to stop ‘em in their tracks, make ‘em drop their high-tech popcorn and gaze in amazement at your presentation. Here are five examples of excellence in tech industry booth design to inspire you:
Trade shows are the ultimate time to showcase what your business has to offer and attract new leads. Unfortunately, the amount of effort it takes to put on an exhibition often leaves a large carbon footprint. When you decide to minimize trade show waste by going digital, not only do you show consumers that you care about the environment; you also streamline the process of accruing new business. Read on to find more benefits of going paperless.
At a trade show, your business’s success is largely dependent on having interesting giveaway products. An effective handout is one that has a prominent logo, is interactive and will encourage your customers to reach out to you at some point.
For the best leads and networking at trade shows, business owners have to focus on technology-based solutions. New applications and devices make it even easier to collect information from participants. By using the following technology-based ideas, marketers, business owners and trade show attendees can generate leads efficiently.
Each year, companies have a limited amount of time and money that they can spend on trade shows. By calculating ROI metrics for each trade show, businesses can figure out the events that bring them the best return on their investment. While many companies target larger events, small trade shows can be excellent opportunities for finding new customers. The main goal is to look for the number of leads, connections and customers that come from a specific event. Afterward, companies can calculate the amount that each lead or sale cost them to obtain.
Planning a trade show demands serious organizing chops. There are numerous marketing and logistical processes to undertake, most with multiple steps, and many occur at the same time. How confident are you that your resources and people can be put into lock-step to determine your goals and achieve them during and after a show?
No matter your level of experience running shows, seeing the big picture from the start can be a huge help. In fact, we consider it an essential factor for running a show that provides a clear Return On Investment. Follow along with the companion piece to our Ultimate Trade Show Planning Timeline infographic and make your next show the best yet!
Our trade show planning infographic dives deep into the ideal timeline for running a successful show, including every step for planning an optimal presence. Need more info on our process? Check out the Ultimate Trade Show Planning Guide for expanded notes about each step!