There are plenty of ways to generate interest at a trade show booth, but video is a top choice. Discover the many benefits of using videos to attract eyes and make an impression both before, during and after the trade show.
It Generates Interest
A video can generate interest in advance of the trade show itself. Once the video is made, it can be shared through email contacts or social media. If trade show attendees see the video in advance, they are more likely to make their way to the booth to learn more. Videos can also roll in advance of a live presentation as a way of piquing interest and drawing in a larger crowd.
Resonates with a Viewing Culture
For many people, certain mediums are preferable to others. In today’s world, viewing videos is largely preferable to verbal speeches or to written text. Hundreds of millions of people watch videos online each and every day, and doing so is familiar to them. It also initiates communication, which means that people can watch the video then interact with a presenter at the trade show booth.
Videos Can Be Creative
Another great benefit of using videos at a trade show booth is the opportunity to be creative. The traditional dynamic of a trade show booth can be static. For frequent attendees and those within certain industries, particular trade show booths run the risk of repeating information that has already been heard. The right video, however, can change that image entirely. Companies have the opportunity to be creative and empower their brand with videos, and it can add plenty of flair and excitement to an otherwise ordinary booth.
Embraces Modern Technology
Many companies want to embrace a progressive and tech-savvy image. One of the ways to showcase that a business is on the cutting edge is to use implement effective marketing techniques. There are plenty of ways to do that, and video is a prime example. Ensure the video is in a position to resonate with viewers with a high production value. This also highlights professionalism and ensures that the video accurately represents the modern nature of the business.
Videos are Eye-Catching
A major goal of many trade show booths is to attract visitors and attendees. Videos can attract people in even the busiest of environments. At a trade show, there is a lot of competition for attention. With so much to see, a video can set your booth apart from your competitors and neighboring booths.
Great Source of Entertainment
Videos are an excellent marketing tool, and they can be educational, in addition to being a lot of fun! A fun video can shake up the typical trade show routine, add some visual interest and make the booth a more appealing place to visit.
Clearly, there are many benefits to using video at a trade show booth. Videos can be entertaining, eye-catching and creative. They also resonate with the viewing culture, embrace modern technology and generate interest. Increase brand awareness with a video that speaks to your guests and trade show attendees!