As you plan out your next trade show, keep in mind some of the giveaways that you plan on using. While company-labeled pens and business cards have been the standard offering for decades, there are alternatives that you can use. Unique trade show giveaways help to promote your company and generate leads. If the item has a high value, attendees are more likely to keep the item and see your business’s name or phone number regularly. When designed correctly, giveaways can boost your brand awareness, increase leads and educate customers about the business.
Choosing a Giveaway
Obviously, your trade show giveaway items should be in line with your brand’s identity. If you sell cloud storage, a USB drive might not be the best choice. Each giveaway that you choose should add value for the customer and be relevant to your brand. A good giveaway at a trade show does not have to be expensive to add value. All it needs is to be practical or useful in some way.
The Best Swag Items for Trade Shows
If you want a relevant giveaway, product samples are one of the best options to choose. While this may not work for every business, it is an excellent idea to do if your product is suitable. For more expensive products, you can always do a raffle contest online or at your booth.
Almost everyone uses lip balm, so it is unlikely that the attendees will throw it away. Plus, there are very few booths who use this idea, so your giveaway will stand out from the crowd.
Like lip balm, breath mints are a useful item that everyone needs. They can be created inexpensively and handed out in front of the booth. If a branded mint tin is too expensive for your budget, you can also have individual mints wrapped with your company’s logo. Every time an attendee offers their friends a mint, they will unintentionally be spreading your company’s message.
Car chargers are great for promotional purposes because most people have phones and electronics that they need to charge on the road. The only downside to this giveaway is that the branding tends to be covered up when the charger is in use. Since car chargers are one of the more expensive giveaways, try to give them to targeted clients first before they disappear.
It’s amazing how few exhibitors hand out tote bags at trade shows. Once someone is given a tote bag, they will use it for grocery shopping on a regular basis. Plus, a tote bag is a perfect way to carry all of the brochures and giveaways handed out at the trade show. Every attendee who carries one of your tote bags will be a walking advertisement for your business throughout the trade show. Keep the branding on the side simple and large, so everyone who walks by will see your company’s information.
Since iPads and touch screens are the hottest technologies of today, a stylus pen is an excellent gift for trade shows. Once someone receives the stylus pen, they can end up using it for years before it wears out. While it may cost more, a high-quality pen will make sure that your logo remains in the client’s hands for a good long time.
Remember Your Audience
Overall, your best giveaway will be the one that your prospective clients will use and keep around. Before you make your decision, consider the price and the usefulness of the product. Also, keep in mind that your logo needs to be easily visible for the attendee and anyone around them to see. While branded pencils are the traditional trade show option, consider looking into alternatives like tote bags, headphones, mints, shirts, flashlights, hand sanitizers or water bottles.
With the right giveaway items, you’ll allow your customers to do your marketing for you and leave them with a useful piece of swag they’ll carry around for years to come.