Maximize ROI with the Trade Show Plus Blog

Think of our blog as your personal trade show optimization guide. We'll help you define and achieve your objectives for maximum impact, optimize your presence to progressively improve ROI, and convert your audience members into customers. Get trade show tips, actionable tools, design inspiration, and expert insights from years of exhibition. Our blog helps you plan and run the perfect show. Join us! We’re here to help you stand out from the crowd.

Plan & Measure

It all starts with a plan. Know what want, plan how to achieve it, measure results, and refine. We’ll give you tips and tools to help define and achieve your goals for maximum business impact.

Budget & ROI

Log your resources and maximize their impact with a plan. Define the bottom-line impact of specific results. Compare spend with success metrics to see how you performed and make adjustments.

Design to Sell

Great exhibits do more than grab attention. They draw in the right audience, then engage, inspire, delight, and ultimately convert them. Design your booth to sell to your audience.

Buying Guides

Plans, benchmarks, strategy, and design are only part of the mix. Learn about the newest and best trade show gear. Compare supplies to align physical show assets with your objectives.

Lead Gen. & Management

Your goal is to connect with leads that will convert. No matter who you’re after, you can build sales funnels from contact to conversion. Automate post-show processes to win big with more leads.

Promote Your Show

Develop a strategy to attract quality, relevant prospects to your booth. We'll show you pre-show and at-show promotion techniques and giveaways to create excitement for your message.

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A Blog About Running Effective Shows

Our blog is here to help you run trade shows that contribute to your bottom line. We explore planning, budgeting, designing for, running, and profiting from your show presence. We'll help you improve over time and maximize the results of your next showing. Read on for actionable tips and tools!

Bycharleseckert 28 Sep,2016

How to Choose Trade Show Giveaways Your Audiences Will Love

As you plan out your next trade show, keep in mind some of the giveaways that you plan on using. While company-labeled pens and business cards ha

Bycharleseckert 6 Sep,2016

The Ultimate Trade Show Planning Checklist

If you've followed along with our trade show planning infographic or ultimate trade show planning guide, you already have a great idea of the tra

Bycharleseckert 26 Aug,2016

Bring Your Trade Show Exhibit into the Digital Age

In the age of digital trade show marketing, industry conventions have to use new technology to get the attention of attendees. More importantly,

Bycharleseckert 3 Aug,2016

5 Tech Company Booths That Grabbed Our Attention

Tech industry trade shows have become as synonymous with America as apple pie, the Ford Mustang and funny signs at professional wrestling events.

Bycharleseckert 20 Jul,2016

Why You Should Go Digital at Your Next Trade Show

Trade shows are the ultimate time to showcase what your business has to offer and attract new leads. Unfortunately, the amount of effort it takes

ByTradeShowPlus 24 Jun,2016

10 Cheap But Effective Giveaway Ideas

At a trade show, your business’s success is largely dependent on having interesting giveaway products. An effective handout is one that has a p

ByTradeShowPlus 14 Jun,2016

10 Tech-Based Lead Gen Tactics

For the best leads and networking at trade shows, business owners have to focus on technology-based solutions. New applications and devices make

ByTradeShowPlus 4 May,2016

9 Examples of Trade Show ROI Metrics

Each year, companies have a limited amount of time and money that they can spend on trade shows. By calculating ROI metrics for each trade show,

We Put Clients First!

Whether you are a first exhibitor or a seasoned veteran the TradeShowPlus team puts you first. Our excellent customer service and lightning fast production makes every client feel like a super star. Big order or small our customers get the same detailed attention, guaranteed!