Maximize ROI with the Trade Show Plus Blog

Think of our blog as your personal trade show optimization guide. We'll help you define and achieve your objectives for maximum impact, optimize your presence to progressively improve ROI, and convert your audience members into customers. Get trade show tips, actionable tools, design inspiration, and expert insights from years of exhibition. Our blog helps you plan and run the perfect show. Join us! We’re here to help you stand out from the crowd.

Plan & Measure

It all starts with a plan. Know what want, plan how to achieve it, measure results, and refine. We’ll give you tips and tools to help define and achieve your goals for maximum business impact.

Budget & ROI

Log your resources and maximize their impact with a plan. Define the bottom-line impact of specific results. Compare spend with success metrics to see how you performed and make adjustments.

Design to Sell

Great exhibits do more than grab attention. They draw in the right audience, then engage, inspire, delight, and ultimately convert them. Design your booth to sell to your audience.

Buying Guides

Plans, benchmarks, strategy, and design are only part of the mix. Learn about the newest and best trade show gear. Compare supplies to align physical show assets with your objectives.

Lead Gen. & Management

Your goal is to connect with leads that will convert. No matter who you’re after, you can build sales funnels from contact to conversion. Automate post-show processes to win big with more leads.

Promote Your Show

Develop a strategy to attract quality, relevant prospects to your booth. We'll show you pre-show and at-show promotion techniques and giveaways to create excitement for your message.

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A Blog About Running Effective Shows

Our blog is here to help you run trade shows that contribute to your bottom line. We explore planning, budgeting, designing for, running, and profiting from your show presence. We'll help you improve over time and maximize the results of your next showing. Read on for actionable tips and tools!

Bycharleseckert 14 Mar,2017

Nurture Trade Show Leads with Drip Email Campaigns

For many companies, the expense of attending trade shows is very worthwhile. During a trade show, you have the opportunity to interact with hundr

Bycharleseckert 1 Mar,2017

Nurture Show Leads with Facebook Custom Audiences

By the team you reach the end of a trade show appearance, you and your fellow exhibitors will hopefully have gathered a plethora of leads for you

Bycharleseckert 18 Jan,2017

Must-Have Objectives for Your Next Trade Show

You might go to the same trade show every year, but there’s no reason each visit can’t be more beneficial for your business than the last. Fo

Bycharleseckert 9 Dec,2016

Banner Stands Buyer’s Guide

It takes a lot to stand out on the convention floor. Banner stands are a great option for many exhibitors. The next time you walk through a b

Bycharleseckert 2 Nov,2016

Trade Show Shipping & Logistics 101

With so many items to ship before a trade show, it can be challenging to complete everything in time. Exhibitors often have in-booth advertising,

Bycharleseckert 28 Sep,2016

How to Choose Trade Show Giveaways Your Audiences Will Love

As you plan out your next trade show, keep in mind some of the giveaways that you plan on using. While company-labeled pens and business cards ha

Bycharleseckert 6 Sep,2016

The Ultimate Trade Show Planning Checklist

If you've followed along with our trade show planning infographic or ultimate trade show planning guide, you already have a great idea of the tra

Bycharleseckert 26 Aug,2016

Bring Your Trade Show Exhibit into the Digital Age

In the age of digital trade show marketing, industry conventions have to use new technology to get the attention of attendees. More importantly,

We Put Clients First!

Whether you are a first exhibitor or a seasoned veteran the TradeShowPlus team puts you first. Our excellent customer service and lightning fast production makes every client feel like a super star. Big order or small our customers get the same detailed attention, guaranteed!